The content is one of the important factors in SEO, although your website looks good and you have posted eye-catching images but it will be of no use if this doesn’t have any relevance to the topic you are writing about.
What is SEO Content Writing?
Writing content and optimizing it in terms of user experience, keyword search, meta tags, title tags in order to rank your website higher in the SERP is known as SEO content writing. It can be in the form of articles, blogs, etc, and the content should be optimized for the user and search engine. Search engines give preference to quality content instead of the quantity of the content. So you should focus on providing valuable content.
SEO Content Strategy:
The following points will help you while writing content for your webpage:
- Your title keywords should be an exact replication of the title of your article or blog of your webpage heading.
- While writing content you should keep in mind that it should contain the maximum keywords provided in all tags.
- Don't overuse the search keywords in the main content, you can also add for alternate keywords that can replace already existing keywords.
- Try to use attractive titles to invite users to visit your site and read it on and let them know what you offer on your website.
- Try to use a simple language as possible and keep your webpages short.
- Don't use irrelevant texts and images it can decrease your SEO ranking.
- Organize and distribute the content properly on the webpages.
How to Develop the SEO Content Strategy?
Following points will help you to develop an SEO content strategy:
Engagement with User:
Always make sure to keep the user engaged with your site you can do so by adding some attractive images, videos or graphics. Do not use only text content as it can bore your user. Do not show too many ads as it can make your website look spammy.
Create Unique Content:
A user is always looking for something new and unique, so do not copy and paste content on your site instead try to create something unique. When web spider crawls through content and if it finds your content unique then it can improve the rank of your website in SERP.
The use of unique content also helps in reducing the bounce rate as it helps in developing an interest in the minds of the reader.
Domain Authority:
To obtain revies and feedback use the comment box, social media gadgets. This will make your content look more reliable and acceptable because when the user finds something useful written in your blog they will become more curious to read it and they will also refer it to others as they found it interesting.
Competitive advantage:
Give a competitive edge to your content over the other websites. Put some extra efforts to make your user happy and satisfied. Write your content as unique as possible, writing already published content doesn’t help you in any way.
Proper Information:
Always make sure that each and everything related to the topic that you have selected to write about should get covered, so that the user can refer to the same site rather than going to another site to get related information about that topic.
How to Optimize SEO Content?
Foucs on the following points for better content optimization:
- While writing content you should know current trends, you can use tools such as keyword planner and Google console to know trending keywords.
- Try to avoid keywords that have a high search rate because it will take your competition to the next level.
- Choose the keywords that match your content. The subject’s content should match with selected keywords.
- Use a long-tailed keyword to give it a logical look.
- Don’t diverge from your topic and stay focused on the flow of your content.
- Use social media platforms such as facebook, twitter to promote your content.
- Don’t forget to create backlinks, as it will increase your website’s reliability.