SEO Keywords

Nowadays people depend on the internet to find the services and products they need, it means if you want then to become your customers, your website needs to appear in the search engine result for the words and phrases they are searching for.

The search engine like google have over 200 ranking factors that help you to take your website to the first page on SERP or it can throw it somewhere down where no one can see it. SEO keywords play an important role in ranking your website to the top of the SERP.

What are SEO Keywords?

SEO keywords are nothing but the words that define your content i.e. what your content is about. These are the words that searchers use to reach your website using search engines. Keywords play an important role in a website when it comes to Search Engine Optimization. A website with relevant SEO keywords knows what type of keyword their visitors exactly use to visit your website.

We can say that the keyword is the main source of seeing your website’s link appear on the search engine’s SERP. Therefore, you should know how visitor searches for product and services that your website offers to them. It’s highly suggested to enlist some keywords related to the content to get maximum web traffic and to work towards achieving better SEO.

Different Types of Keywords:

Following are the different types of keywords:

Branded Keyword
Unbranded Keyword
Seed Keywords
Page Specific Keyword
Primary Keyword
Secondary Keyword
Head Keywords
Long-Tail Keyword

Branded Keyword:

The branded keyword includes the name of a specific brand name or other branded terms. It can be the name of an ongoing campaign, taglines, etc. This type of keyword includes only the brand name or the brand name along with the product type, product name, etc.

Example: Adidas Shoes

In this example, Adidas is a brand name, therefore, it is a branded keyword.

Unbranded Keyword:

Non-branded keywords are keywords that are related to your products or services but don’t include your company’s name.
These keywords are mostly used when the user is not sure about which website they should click.

Example: Shoes, Sport shoes etc.

Seed Keywords:

The seed keywords are used as the initials that indicate your business. These are the very first keywords that you chose while selecting your keywords.

Page Specific Keyword:

The page-specific keywords used to reach out to a specific section on your website. These keywords are applicable to a single web page.

Primary Keyword:

A primary keyword is the main set of keywords that you target on a webpage. Every page of SEO content should have one primary keyword assigned to it.

Secondary Keyword:

The secondary keywords are the supporting keywords that you use as per the query from the visitors.

Head Keywords:

A head keyword is a famous keyword with high search volume. Head keywords are very competitive when it comes to ranking, and they are the opposite of long-tail keywords.

Long-Tail Keyword:

The long-tail keywords are the longest search terms and are targeted to a specific topic. These keywords typically have low search traffic and are low-competition keywords, which makes it easier to rank for. Because they are more specific, they generally have higher conversion rates than the head and mid-tail keywords.

What is Keyword Density?

Keyword density shows the number of times a keyword appears on a given webpage as a ratio or percentage of the overall word count. It also refers to keyword frequency or the frequency with which a specific keyword appears on a webpage.

How to Calculate Keyword Density?

To calculate the keyword density of a webpage, you can simply divide the number of times a given keyword is appeared by the total number of words on the page and the resulting count is the keyword density of that page.

Why Keyword Search is Important?

There are number websites that are being created every single day and every website owner wants their website to be on top and therefore, to give a competitive edge to your website over others, keyword searches play an important role. They help in calculating and analyzing what user frequently searches and how it searches and accordingly take decisions.

How Keywords Influence Your Website Ranking?

Following are the 8 ways used to improve your website’s ranking through keywords:

Use of Keywords in Title Tag:

The keywords used in the title tag tells the search engine about your website’s content. It’s very important to use relevant keywords with the title at the very top of your website’s content so it is easy for the crawler to understand what the content is about.

Google uses this title tag to display the website on SERP. So if you add relevant keywords in this title tag then it will help in improving your website’s ranking.

Use of Keywords in Meta Description Tags:

The first interaction of your website’s content with the visitors is with meta description tags. Using relevant keywords and giving related info about your website’s content can attract web traffic. Use keywords in meta tags make it easier for users and search engines to read and index your website.

Use of Keywords in Header Tags:

Adding header tags is one of the important factors. Most of the time website owners ignore it but it remains an important factor because it provides a summary of the content. The use of H1 to H6 tags is mandatory with every title for an easy understanding of the content. Crawler also uses this to index your website.

Keywords Stuffing:

Up till now, Keywords stuffing works really well to improve the website’s ranking but not anymore. Don’t forget to use relevant and limited keywords to make your website’s content look authentic.

Content’s Length:

Peoples are always looking for unique and valuable content so you should work accordingly to create useful content. The length of the content may not be an issue but it should be designed in such a way that it can be easily readable and understandable by the user.

Duplicate Content:

Copying the content from other sites is never a good idea because it can decrease the ranking of your site in SERP. The users can find your website attractive only when they find something unique and out of the box so to gain traffic unique and valuable content is very important.

Search Keyword with Low Search Volume:

When you search for a keyword, you don’t target the keyword that has a low search volume. In case if two words have almost the same meaning but have different search volume then it is recommended to choose the keyword with low search volume to face less competition.

Where to Find Keywords?

Multiple tools are available online for free using which you can search and analyze and make decisions regarding the type of keyword that you have to choose.

Following are some tools: