White Hat SEO:
The white hat SEO techniques refer to the SEO techniques which are in accordance with the SEO guidelines set by the search engines which means it uses approved search engine optimization techniques to increase the ranking of a site on search engine results pages (SERP).
It mainly focuses on the human audience as opposed to a search engine, unlike Black Hat SEO. People who are looking for long-term investment on their websites rely on white hat SEO techniques.
SEO tactic is considered as White Hat only if it has the following features:
It is a must to follow white hat SEO tactics and you should never try to fool your visitors.
Black Hat SEO:
The Black Hat SEO refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP).
The black hat SEO mainly focuses on search engines and not on the human audience. The users who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques.
SEO tactic is considered as Black Hat or Spamdexing only if it has the following features: